30Music (30music.com)
Review by Kyle :: 01/12/03

Naming their band after a code for the Nintendo game “Contra”, New Jersey’s Up Up Down Down Left Right Left Right B A Start, sound like anything but video game music. Up Up Down Down got their start in 1999, forming from the break up of Dixon Ward. Their beginnings are easily comparable to what most aspiring young bands do – release a couple home recording EPs on small independent record labels, tour like crazy – all in hopes of landing on a label with some sort of distribution. All the DIY work ethic paid off for Up Up Down Down with their debut full-length release and Nothing is #1 – an album that proves this band’s potential and desire to set themselves apart.

And Nothing is #1 is an album that combines consummate passion with obscure, complex structures to create an unsullied listening experience. This is not something to listen to once and pass off as just another indie rock band. These four lads know when and where to place the notes and words and they don’t waste any time doing it. The album’s ten tracks last just over 28 minutes – something not very common for a style as perplexed as this.

The vocal interplay on and Nothing is #1 plays a big part in their distinct sound, which on “You Landed So Gracefully” is employed at its finest. The combination of verdant, alluring vocals and diaphragm belts is what makes Up Up Down Down a band ready for the masses. This music is hushed at one moment and in-your-face the next with their use of acoustics and a variety of other stringed and electronic instruments. “See You In a Month” proves these bi-polar musical tendencies. What starts as an engaging song turns into a lavish, melodic, hard-hitting song, all within two minutes.

Be prepared; Up Up Down Down use this pattern all over the recording. If they want to yell, they yell. If they want to alleviate, they alleviate. Nothing seems to hold them back from creating their flexible brand of rock.